When I ask business owners about their biggest frustration when it comes to their clients or customers, the most common answer is their too price sensitive. So would it surprise you to learn that only 15% of the market shops on price alone?!!

That's a pretty amazing statistic when you think about it.

So that means for 85% of our potential clients or customers, price is not the most important issue. But often as business owners we don't articulate the value of our product or service to them, and therefore price is the only comparison tool they have...

Click here for some great tips on re-training our potential customers or clients to focus on value rather than price, and dramatically increase the success of your sales process.

And if you'd like to hear more of what I have to say on the matter, click here for a recording of my most recent "You & Your Business" radio segment on 98.1FM Radio Eastern.

Talk soon,
Caren