The most successful businesses are run by people who love what they do. This is great, but of course there's real danger that your business can become all-consuming when you love what you do.

Your personal goals (family, lifestyle, community, spiritual) need to be in harmony with your business goals. When they're not, tensions develop, breakdowns occur, and achieving any of your long-term objectives becomes almost impossible.

And it's a lot more involved than simply striking a "work-home" balance. It's about ensuring your fundamental values and purpose are aligned for both yourself and your business. This involves:
   ·  Planning
   ·  decision making;
   ·  careful execution;
   ·  asset protection;
   ·  regular review; and
   ·  a clear picture of the "ultimate" reward you expect from
      your business.

  
I guess I understand this because Michael (Moschetti) and I live and breathe it. As partners at home as well as the office, we realised a long time ago that we could only achieve true success by reconciling our business aspirations with what we wanted from life personally.

Because it's so important, we recently wrote an e-Paper together called"Business – it's Personal". In this paper, we share our story, as well as give practical tips and strategies for you to implement in your own business including:
   ·  How to align your personal and business goals
      (a step by step guide);
   ·  How to protect against obstacles and risks that may
      prevent you from reaching your goals; and
   ·  The steps you must take now, to achieve the financial
      and personal rewards you're working towards.


To read "Business - it's Personal", just click here we've tried to keep it as entertaining and jargon-free as possible. 

You may also like to click here to listen to a recording of my most recent "You and Your Business" segment were I talk about this topic on Radio Eastern 98.1FM. 

Talk soon,
Caren